Who we are About us Our logo As our mission and vision has been redefined, so has our logo. Al Madad Foundation was eager to create an image that creatively reflected the essence of what we do, and we are extremely pleased with the result. The Foundation was fortunate to be able to work with the extremely talented Egyptian graphic designer, Mahmoud El-Sayed. We were led to Mahmoud initially through our admiration of his recent project experimenting with Arabic words to craft them into graphic representations of their meaning. The style of his designs perfectly captured the message we wanted to convey and we were thrilled when he offered to donate his services as a mark of support of the work that we do. For further information or to contact Mahmoud, please click here.